SWOT Analysis- Opportunities and Threats

opportunities

1. Canadian tire can easily expand in a cultural aspects to attract a more diverse clientele.
2. Canadian tire has a unique opportunity to capitalize on their status as a home-grown Canadian retailer
3. The opportunity of best franchise is available 
4. increasing the rewards from Canadian tire gas bars will attract the frustrated consumers of the petroleum market. 

threats

• home depot is the biggest threat to Canadian tire 
• bad quality of some items
• worst marketing strategy
• poor service

Canadian tire is a Canadian success story in retail but in my opinion, Canadian tire needs improve his customer service.quality of goods and try to open their branches all over the world as it will help them to  communicate with new customers and make their products world wide popular.