SWOT Analysis - Strengths and Weaknesses

Strengths :

• Canada's largest retailer.
• offer online shopping through Canadian tire website.
• Attractive promotional offers.
• High presence in domestic market.
• Provides rewards with Canadian tire credit card.

Weaknesses.

• Not known globally.
• Prices are increasing day by day.
• Lost concern on customer service.
• Failed to recognise the changing demographic of Canada.
• Less advertisement for Canadian tire gas station.