Sponsorship with Olympic games..

Canadian tire Co. ltd has announced "one of the largest sets of sports partnerships ever undertaken in this country," signalling a huge marketing bet to position itself as Canada's retailer.

Roughly 5,000 employees gathered in the rented-out air Canada Centre in downtown Toronto on Wednesday. Alongside entertainment such as the Canadian tenors signing the Olympic theme song. I believe  and a 45 minutes private concert from Nelly Furtado, they also watched videos featuring some high profile Canadian CEOs. Bonnie brooks of Hudson's Bay co., royal bank of Canada etc all sent messages welcoming Canadian tire to the family- that tiny clan made up of the top- tier Olympic sponsors in Canada.

That's why I like Canadian tire not because it is the one of the best retail store but Canadian tire also helps and supports companies organisation. play role in social welfare encourage small children and provide many jobs in which a person can become successful in their lives.

Canadian Tire Drivers Academy

WOW..!! Canadian tire will now also give classrooms of driving like 40 students driving lessons, prepare them for road test and provide basic information about car maintenance, like how check tire pressure and alignment. After completing the class, students will receive discounts from Canadian Tire on car repairs, parts, and roadside assistance . If the pilot program does well, the company will roll out classes out of the country.

Is this news SHOCKING ?

references
17, J., & -, 2. 1. (n.d.). Canadian Tire plans to launch a driving academy - Business - Macleans.ca. Macleans.ca - Canada News, World News, Politics, Business, Culture, Health, Environment, Education . Retrieved July 5, 2013, from http://www2.macleans.ca/2012/07/17/schooling-the-competition/

Slogans used by Canadian Tire

1970 : It's for people like you
1980 : There is a lot more to Canadian tire than tires
1992 : There is a lot more than for a lot less
1997 : Canadian Tire still the right place
various Christmas seasons : give like Santa and save like scrooge
2001 : Lets get started
2006 : ____ starts at Canadian tire. With the blank filled the various seasons like ( such as summer or winter ) or situations ( home improvements spring cleaning )
2008 : For days like today
2011 Bring it on
2012 : Start here for your life

As slogans changes by time Quality also changes TRUE ?

Canadian Tire Hockey School(CTHS)

Canadian Tire Hockey School is an online resource designed to help players, parents, coaches and fans to improve their skills and knowledge of the game.

Canadian tire, the NHL and Stanley cup winner Jonathan Toews are proud of announce another Canadian Tire Hockey first, the Canadian Tire Hockey school, in partnership with the NHL

Canadian Tire Hockey School-

• In Partnership with NHL, Canadian Tire Hockey School (CTHS) will be trusted resource for Canadian hockey players, parents and coaches
• CTHS will deliver a full range of trips, drills training and equipment device that will help young players as they progress through their hockey carrer
• CTHS studies include how to lace your skate/tape your stick, gear fitting guide, coaching and leadership etc
• CTHS offers practical insights into how to mentor, parent parent and become a well rounder-player 

Canadian tire hockey school will launch the Canadian tire hockey school NHL skill Campus. These unique campus will provide lucky minor hockey players the opportunity to develop and grow their skills through on and office skill development sessions led by experienced NHL hockey experts, with appearances by NHL alumni and coaches.

Kids, parents, Coaches and fans can sign up for Canadian tire Hockey School by Visiting
Canadian Tire Hockey School in Partnership with the NHL. (n.d.).Canadian Tire Hockey School in Partnership with the NHL. Retrieved July 5, 2013, from http://www.canadiantirehockeyschool.ca/

source http://www.wondermoms.ca/canadian_tire_hockey_school.html 

SWOT Analysis- Opportunities and Threats

opportunities

1. Canadian tire can easily expand in a cultural aspects to attract a more diverse clientele.
2. Canadian tire has a unique opportunity to capitalize on their status as a home-grown Canadian retailer
3. The opportunity of best franchise is available 
4. increasing the rewards from Canadian tire gas bars will attract the frustrated consumers of the petroleum market. 

threats

• home depot is the biggest threat to Canadian tire 
• bad quality of some items
• worst marketing strategy
• poor service

Canadian tire is a Canadian success story in retail but in my opinion, Canadian tire needs improve his customer service.quality of goods and try to open their branches all over the world as it will help them to  communicate with new customers and make their products world wide popular.

Canadian tire Jumpstart.

What do you think Canadian Tire Jumpstart basically is ?

Canadian Tire Jumpstart Dreams - YouTube. (n.d.). YouTube. Retrieved July 5, 2013, from http://www.youtube.com/watch?v=WUNtJKPrqpE

Canadian tire Jumpstart is dedicated to removing barriers, so children can participate in organised sport and recreation. Children discover and participate. They gain self confidence. They develop self-esteem. They learn leadership skills. Their lives become richer. This is power of Canadian tire Jumpstart. Canadian tire Jumpstart is a national charitable program that helps financially disadvantaged kids participate in organised sports and recreation. They also cover Registration, equipment and transportation cost. I think sports play a vital role in every child life because it helps each and every child to grow and live their life happily.being able to play sports also help me in becoming a good human being and molded me as a person. Most Important thing is 100% of customer donations go directly to help kids in financial need participate in  organised sport and recreation. Since their launch in 2005, Canadian tire Jumpstart has given  more than 540,000 kids across Canada the chance to play. That's why i feel proud to be a student in this kind of country. what is your opinion about Jumpstart program?
To learn how you can help poor kids in making their life good go to jumpstart link and see the information. your single penny can help many poor kids to make their life good and enjoyable.

Sources:
 Canadian Tire Jumpstart Program. (n.d.).Welcome to Dauphin Recreation Services in Dauphin, Manitoba.. Retrieved July 5, 2013, from http://www.dauphinrec.com/dauphin-recreation-services-programs/canadian-tire-jumpstart-program

History

I think so, many of you don't know about Canadian tire history. Even I don't know about Canadian tire history. So I use Google and search for Canadian tire history. This is what i found about Canadian tire history:
1.Started in September 15,1922 by J.W and A.J bills.
2.Both of them invested 1800$ in a local Toronto garage.
3.In 1928 published there first Catalogue.
4.In 1934 opened there first associate store.

Most Importantly, the most recognizable Canadian store-their main or flagship store-was located(and still is today) at the corner of Yonge and Devenport streets in toronto.

mesmerizing eh?

To read more about Canadian tire history check out this website
History of Canadian Tire. (n.d.).Canadiana Connection. Retrieved July 5, 2013, from http://www.canadianaconnection.com/2012/04/canadian-tire/#

Sources: about the author Canadian Alex Trebek. (n.d.). Canadiana Connection. Retrieved July 5, 2013, from http://www.canadianaconnection.com/2012/10/alex-trebek/#

SWOT Analysis - Strengths and Weaknesses

Strengths :

• Canada's largest retailer.
• offer online shopping through Canadian tire website.
• Attractive promotional offers.
• High presence in domestic market.
• Provides rewards with Canadian tire credit card.

Weaknesses.

• Not known globally.
• Prices are increasing day by day.
• Lost concern on customer service.
• Failed to recognise the changing demographic of Canada.
• Less advertisement for Canadian tire gas station.

I will be introducing the SWOT analysis on Canadian tire in this blog. Stay tuned for more information on how interesting Canadian tire is.

http://www.youtube.com/watch?v=CBwroxLeyxw